Simple Tips to Creating An Effective Ad
It is important that business owners understand the basics of writing a good advertisement.
1. What Makes You Stand Out From Your Competition?
People come in contact with advertisements from all types of businesses all the time.
So, what will make your potential customers buy your company’s product or service versus going with one of your competitors? That’s what you have to figure out and focus on with your advertisement. Show your potential customers why your business is their number one choice and why they shouldn’t even consider your competitors.
2. Use A Powerful Headline: Grab Their Attention!
People scan things quickly. They come into contact with so many advertisements each day that they can’t possibly read each one. This is why you have to make sure that your advertisement actually grabs and keeps their attention.
3. Make Them An Offer They Can’t Refuse!
Consumers love a bargain. So offer them a good one so that they’ll come back to you time and time again.
Whether you’re offering an unbeatable price, a free trial, free shipping or a bundled package, going out of your way to provide your customers with a good deal will help you be successful.
Once you come up with your irresistible offer, make sure that you advertise it proudly. When people see that you have something great to offer them, they will have a difficult time resisting it.
4. Talk About The Benefits – What’s In It For Them!
Explaining the features of your products or services is important, but explaining the benefits for the customer is really what it’s all about. After all, people are more interested in what they get from your services than what you do. Make sense?
This is not complicated. Here’s what you do to figure this out:
- List out all your services (or products).
- For each one, list out everything that service (feature) does.
- Then, next list out what the result of each feature is – the benefit for the client.
5. Tell Your News: Create an Advertorial!
Webster’s Dictionary says that an “advertorial” is “an advertisement that imitates editorial format.” In other words, it’s an ad that looks like a news article!
Here is why this is important.
People are seven times more likely to read a news article than an advertisement.
People come in contact with regular ads all day long. There is really no incentive for them to read your ad if you don’t offer them more than what everyone else is offering.
Creating an effective ad that grabs attention and provides plenty of information isn’t always easy. But an advertorial can achieve this as it is far more likely to be clicked on and read.
6. Take Away Their Fear: Make Your Offer As Risk-Free As Possible!
People are nervous about spending their money. There are too many scammers and low-quality products out there. People worry that they’ll be wasting their hard-earned cash when it comes to many products and services.
If people fear that they’re going to lose their money and regret their purchase, they are unlikely to purchase your product. But, if you remove these doubts, people are given an incentive to give your product or service a try.
So it’s a great idea to offer a risk-free guarantee. Knowing there is no risk and that they don’t have anything to lose by purchasing your product or service, is a powerful purchasing inducement. This “reverses” the risk and places some of it on the seller. This is called “risk reversal.”
7. The “Call To Action” And Asking Them To Buy – Or Not!
Don’t just tell your potential customers about what your company has to offer. Encourage them to take action. Tell them directly to click on your ad, order your product, pay for your service, etc.
For example, your “call to action” can encourage people to email you for more information, to fill out a form to find out more about your services, to join your weekly or monthly email newsletter or to purchase your product or service. It could even direct users to click on your ad to take them to your website rather than just looking at the advertisement.
8. Make It Seem Urgent, Give Them A Reason To Buy NOW!
You don’t want to just plant the seed with your ads, you want people to move forward and do something about your offer NOW.
When people see an ad and think about giving a company a try later, they might actually mean to do so. But, people most often move on with their lives and forget all about the ad and the product that they might have been interested in. Therefore, you have to encourage people to act now rather than later.
You can create this urgency in any number of ways.
9. Use Testimonials
One of the most important parts of creating an effective ad is building up trust and interest in your company.
Remember that people have a lot of concerns these days, particularly when they’re online. It is important to build trust in your business, its products and services so they know that your company is the right choice. You can do this by showing that others in the past have been pleased with their decision to buy from or work with you.
10. Use Exciting Graphics
People are visual.
Plain text on a plain background can be boring. People don’t always want to read everything that has been written in an ad or an article.
You can appeal to the visual interest that your clients have by adding exciting graphics to your advertisements.
11. Complete Contact Information
You would not believe how many times I’ve seen advertisements, often expensive magazine ads, posters, billboards, etc. without clear-cut company contact information.
Don’t make this mistake.
You’ve told them what you’re selling, now tell them where to buy it. Anything else is a waste of money.
You should use your ads to link people to your website for more information as part of the contact information. This is imperative for several reasons.
After all, you need new customers because without them your business will fail. The good news is that the core principles of how to produce a proper advertisement apply to practically anything you may want to use as a promotional tool.
This includes, but is not limited to:
- Fliers and other mailers and handouts
- Magazine and newspaper ads
- Online advertisements (featured ads at Kabayan classifieds)
- Web sites, including those used with online advertising
- And more.
Advertising is important and good advertising is what will help your company succeed.
Therefore, Kabayan classifieds offer free and premium affordable type of ads for your business.