The Dubai Chamber of Commerce and Industry has signed an MoU with TikTok to create and launch the Dubai Chamber – TikTok Academy, a four-week educational programme that will help 1,000 startups and SMEs validate and grow their businesses using the content creation platform.

Under the two-year agreement, participants will get access to a dedicated online educational portal that will offer training on digital marketing and advise businesses on how to get started on TikTok, and support to craft creative content, marketing campaigns and the ability to optimize them. These modules will be accompanied by dedicated business canvasing sessions for startup ideas.

Additional benefits for Academy participants include knowledge sharing sessions with industry experts, chance to win prizes for best TikTok video and best campaign, mentorship, and a digital participation badge that all participants will receive upon completing the programme, reported state-run news agency WAM.

Hamad Buamim, president and CEO of Dubai Chamber said the partnership will provide SMEs and entrepreneurs with the knowledge, tools and support they need to build their presence on the dynamic social media platform.

“This initiative offers businesses far more than just a training programme. It also gives participants the ability to learn about best practices in digital business strategies, share knowledge, boost their social media reach and attract new customers,” said Buamim.

Shant Oknayan, general manager of global business solutions Middle East, Turkey, Africa and Pakistan added, “The SME and startup community are the backbone of our economy. With that in mind, we are thrilled to partner with Dubai Chamber to launch a specially curated four-week educational progamme which will not only empower them to express themselves creatively but also to meaningfully engage their audience like never before. Participants can access the online programme 24×7 to unlock new, unique ways to engage and grow with the TikTok community and in turn expedite their growth.”

Last month, the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) also officially announced its partnership with TikTok.

TikTok will advise the tourism department on creating engaging content, methods to reach wider audiences worldwide and how to cultivate its audience on the platform.

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